Kari F Lingsom

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Visual Identity

Kari Flottorp Lingsom is by far the most energetic and colorful triathlete we know. Both her personality and her brand as a professional triathlete is fun, easygoing and focused.

 

www.fullfartlingsom.no

In this case the main brief was to give Kari´s blog fullfartlingsom.no a solid makeover and design a new logo. The logo pays tribute to her past as a professional swimmer and keeps the brand consistent all the way from Kari herself to social media.

 

And for the first time we got to make swim caps! Yay!
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